Simple Habit Ad Campaign
Katherine Huang | Mississippi State University
Simple Habit is a mobile meditation app that allows users to make personalized, timed meditation routines. This ad campaign focuses on the "meditation-on-the-go" aspect of the app that allows you to meditate whenever and wherever. The campaign includes print ads, bus stop guerrilla ads, and a snapchat filter challenge to encourage people to take some time to relax their minds amid their busy schedules.